About missd.
At missd. we pride ourselves on being the place where you find items you just can’t get anywhere else. We sell the items you missd. from top brands. Selling overproduced or terminal stock from all your favourite brands gives you a second opportunity to find items you love and helps to reduce the amount of waste the fashion industry sends to landfill.
We are a forward thinking organisation with a plan to deliver quality products and lead the charge in environmentally friendly fashion.
The Problem…
30%
Of the worlds apparel is expected never to be sold.
15 -45
Billion items are never sold or worn each year resulting in landfill or incineration costing companies and then environment.
15%
Is the amount which some fashion categories overproduce by in which most ends in landfill.
Sustainability:
At missd. Sustainability is a way of life. From the packaging and labels we use, to the way we transport goods and how we extend a products life we aim to operate in harmony with the planet. This is why we have set up the missd. mission. An initial 3 pronged approach as we begin our journey at reducing waste. We constantly review our mission and search for new ways to get better.
Through connecting customers with terminal or overproduced stock set for landfill we extend the life of products. Not only does this help save the planet but offers our customers an opportunity they simply can’t get anywhere else. A last stop saloon to find the items you simply can’t find anywhere else.
Despite not creating anything new, at missd. we strongly share the collective responsibility to do our best to operate sustainably with the planets future at the forefront of our minds in all business decisions.
Community
At missd. we recognise the value of your favourite brands and celebrate this through connecting you with the pieces you can’t find anywhere else.
Whether you're aligned by fashion sense, environmental awareness or simply wanting to celebrate who you are with others, our community value shares that with you. The missd. community believes in a world with complete freedom for all to express themselves and experience life for the full journey it’s meant to be. No matter who you are, where you’re from or what styles you conquer we ensure everyone has equal opportunity to unearth the looks they’re capable of giving you the confidence to be the person you’re meant to be.
Everyone in our community is wonderfully unique and we do our absolute upmost to help you find your perfect fit. We offer as many sizes, brands and fits we can get our hands to make sure we meet the needs of our diverse community. At missd. body positivity is important to us. We’re proud of our models for who they are so you won’t find any reshaping, resizing or removing of stretch marks as we steer clear of the digital modification business.
Vision
Despite our appetite to grow, at missd. we recognise we are just a small piece of a much wider mission. Our mission of reducing waste and tackling climate change requires a global effort. This is why we strongly encourage all those throughout our supply chain to act and operate sustainably with the big picture in mind.
This includes asking customers to recycle the packaging all head turning looks purchased from missd. arrive in and only working with businesses themselves who operate with a green focus. We recognise only togther can we achieve the big picture and so aim to inspire and welcome all those doing their small part with open arms.
By supporting your favourite well loved brands, fashion may become a little less fast and the world a little closer to the big picture we share of it.
The missd mission
Our mission is to align the welfare of the planet with your own personal style, we don't see why the environment should come at the cost of looking and feeling good. Our initial target follows a 3 pronged approach. Preventing 10 tonnes of of fashion waste to help the planet through helping 10,000 customers find items they missd. and helping 100 brands reduce the amount of stock they send to landfill. As missd. grows we will look to increase the target to have even greater impacts on the planet.
The global environmental crisis calls for all industries to play their part in maintaining and supporting our planet. We offer the solution to help tackle un-used apparel and the amount of product sent to landfill, all while ensuring you've not missd. out on the best the fashion industry has to offer.
Founder and CEO:
Connor Pearson, 23, initially thought of missd. in the summer of 2023 following from his graduation at Loughborough University. The idea arose when thinking about the amount of waste the world generates and how Connor could do his bit to help shift the world into a more greener place. Connor graduated with a first class honours in Economics demonstrating his business mindset and started work at L’Oreal with a place on their Physical Distribution Graduate Scheme. The opportunity to work in distribution provided Connor with the knowledge to generate a successful distribution network.
Combining this with his love for clothes and passion to reduce waste, missd. was born. To create a more sustainable fashion industry. After many hours and some hardwork the website and brand was built and on XXXX we sold out first item.
Today missd. Has substantiated itself in the fashion market as the leader in waste reduction.
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